Mitsubishi Electric

In 2016, I was tasked with developing Mitsubishi Electric's Canadian corporate vision and mission statements. The client wanted to ensure the results were authentic, and rooted in the actual beliefs and values held by the company's leadership, employees, partners and consumers. As such, I developed an 85-question survey, topics ranging from corporate and community responsibility, to innovation, corporate culture and leadership feedback, and interviewed a cross-section of individuals from across the organization and beyond.

Upon compiling and analyzing the data, the findings were used to develop, and validate, what are now Mitsubishi Electric Canada's corporate vision and mission statements: